On the Up & Up

Housing prices, exchange rates, income… We’ve lost a lot of value in the past two years. Forecasts predict that we’re on the up-and-up, but there is still a long way to go before we see the same prosperity we enjoyed before. In response, we’ve been forced to view value in a different way – we can no longer look at it as simply monetary worth, but instead worth in terms of importance or impact our purchases will bring about.

We should have the same outlook when it comes to our business. Do our products and services bring enough value to our customers for them to justify the buy? Furthermore, are we translating our business expenses into investments? Sure, you can take out an ad or run a promotion – and if carefully selected and crafted, they can bring about significant return-on-investment. But when the newspaper is tossed out or the promotion expires, so does the much of the buzz and you’re onto generating the next big idea. Indeed, the most impacting and sustainable investment we can make is in our relationships.

Here’s where the Miami Beach Chamber of Commerce comes in. Our roster consists of diverse, dynamic individuals, who all share a passion for growing their companies. Our facilities, high-tech and centrally located, are ideal venues in which to conduct business. However, our true value lies in our ability to open the doors for ongoing collaboration, as well as initiatives that support member and community endeavors. In return, you get out of these opportunities what you put into them. By now, I hope you’ve personally experienced “the power of membership” with the organization. Put in the time and sincerity into your existing and newly-found relationships, and I assure you a network of ambassadors ready to champion your business for life. Now that’s priceless.

At your service,
Jason Loeb
Chairman, Miami Beach Chamber of Commerce.

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