Ever wonder where all your time goes? According to the US Bureau of Labor Statistics, the average work day accounts for nearly 41% of our day (sleeping claims another chunk at 32%). As leaders, we probably dedicate even more time to our companies. This statistic underscores the importance of the adage “love what you do.” Otherwise, that is a lot of unhappy hours you’re allowing to pass by.

The health and sustainability of a company is rooted in the job satisfaction of its employees. The secret is simple: build a positive company culture. Sure, business is a serious matter, but that doesn’t mean we can’t incorporate a little play into the professional mix. For example, my team at Sudsies recently created a “Smile Campaign” highlighting the many positive personalities across South Florida. Some of you may have seen the yellow happy face photos indicative of the initiative. It’s simple, but also contagious (come on, it’s nearly impossible not to respond to big smile) and a great way to get both employees and customers involved and build upon their relationship. Who knew dirty clothes could be so fun?

As a tourism-based economy, it is our duty to be warm and welcoming to our visitors and fellow residents. People frequent venues they feel good about, otherwise they’ll move on. The only way to create this authentic quality service is to embed it in your company culture. This relies on us having the right attitude, talking the talk and walking the walk…all while grinning. Your employees are dedicating substantial hours to helping grow your business – why wouldn’t we make their time here as enjoyable as possible? So come on, get happy. Putting a little creative business spin on the “Field of Dreams” prophecy, if you build it with positivity, the customers will come.

At your service,

Jason Loeb

Chairman

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