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What’s More Positive than a Smile?

When I started Sudsies more than two decades ago, I thought really hard about what type of organization it should be. If my team and I were going to immerse ourselves in the business, it might as well be an environment that we enjoy coming into everyday. Furthermore, in an industry filled with negative connotations, I knew I had to stand out from the rest of the South Florida dry cleaners out there.

Then I thought, what’s more positive than a smile? Bingo, that was my brand.

Image-wise, our focus is pretty evident. We are a luxury dry cleaner, but slick, high-end graphics take a back seat to smiley face themes, bubbly trucks, and playful language.  But it wasn’t just enough to incorporate smiling into our business, we had to make it our business. I’ve discovered that people really don’t really care what you know; it’s how you make them feel. I had faith that we had the finest technology and skilled technicians, but what separates a good business from a great business is going above your core competencies. Thus, along with clean clothes, our mission includes providing our customers and fellow staff free smiles. Some small, but smile-inducing added services we provide include carrying clothes out to our customers’ cars, aiming to complete orders earlier than promised date, and recognizing customers on their birthdays and anniversaries.

Of course, none of this is sustainable without a strong team. One of the things I’m most proud of for Sudsies is the culture we’ve created. We are a family unit. When we hire, we select for attitude over experience. In fact, many of my greatest team members and managers joined Sudsies without any dry cleaning or laundering experience what-so-ever. Yet, I saw their innate enthusiasm, energy, and positivity – I can’t teach that, but I can always train them for skills. Ongoing education and professional development courses not only provide them the skills they need, but also help them discover what aspects of the business they truly enjoy, thus can thrive in. For me, there is no better way to put a smile on someone’s face than giving him/her the opportunity to succeed.

So when you see a Sudsies smile, know what it’s genuinely real. It’s truly our pleasure to serve you..

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